“I, Steve: Steve Jobs in His Own Words”
The book is a collection of several quotations
from the speeches and magazine interviews
of the late Mr. Steve Jobs.
I'm embarassed to say that I got it because it was
the cheapest and shortest one among all the S.Jobs-related books
written in English or Japanese.
It was really short and I finished reading it in a couple of days.
However, I think I should have read his autobiography,
no matter how expensive it is...
What is written in this short book is superficial...
His words are cool on the surface
but sound like light cathcopy of TV commercials.
I could not feel any profound philosophy,
as can be found in Carnegie's or Drugger's books.
I could neither make out what is the backbone
of S.Jobs' fundamental philosophy,
nor could I find out what kind of elements built his whole life.
Especially, I wondered what religion he believed in.
Bill Gates is famous for being Jewish, but what about Jobs??
Looking up the Japanese websites but found anything,
I searched for some American websites
and finally found out an interesting fact that
he was a Buddhist and a vegetarian.
Don't want to say it was just a waste of time reading this,
so let me introduce some of his words.
"A lot of people in our industry haven't had very diverse experiences.
So they don't have enough dots to connect,
and they end up with very linear solutions
without a broad perspective on the problem.
The broader one's understanding of the human experience,
the better design we will have."
-Wired, February 1996
The people who go to see our movies are trusting us
with something very important-their time and their imagination.
So in order to respect that trust, we have to keep changing;
we have to challenge ourselves and try to surprise our audiences
with something new every time.
-To Infinity and Beyond! 2007
"Keep on changing, never stop growing"
I think all the geniuses have this philosophy and I like it:)
The only problem with Microsoft is they just have no taste.
I don't mean that in a small way. I mean that in a big way,
in the sense that they don't think of original ideas
and they don't bring much culture into their products.
-Triumph of the Nerds, PBS, June 1996
The thing I don't think is good is that I don't believe Microsoft has transformed itself
into an agent for improving things,
an agent for coming up with the next revolution.
THe Japanese, for example, used to be accused of just copying
-and indeed, in the beginning, that's just what they did.
But they got quite a bit more sophisticated
and started to innovate - llok at automobiles,
they certainly innovated quite a bit there.
I can'T say the same thing about Microsoft.
-Rolling Stone, January 17, 2011
Jobs mentions a lot about Microsoft and Bill Gates.
It sounds interesting for me that he compares Microsoft
with Japan, saying that Japan can not only copy but innovate products,
while Microsoft is not good at improving things.
Music companies make more money when they sell a song on iTunes
than when they sell a CD.
If they want to raise prices, it's because they're greedy.
If the price goes up, people turn back to piracy-and everybody loses.
-Guardian, Sptember 22, 2005
Not because of the contents but because of the English expressions,
I decided to preserve it on my blog:)
We don't think that televisions and personal computers are going to merge.
We think basically you watch television to turn your brain off,
and you work on your computer when you want to turn your brain on.
-Macworld, February 2, 2004
Oh my goodness!! I don't watch TV so often
but I've used PC to turn my brain off...
⑥Those who Steve Jobs respects
One of my role models is Bob Dylan.
As I grew up, I learned the lyrics to all his songs
and watched him never stand still.
If you look at the artists, if they get really good,
it always occurs to them at some point that they can do this one thing
for the rest of their lives,
and they can be really successful to the outside world
but not really be successful to themselves.
If they keep on risking railure, they're still aritsts.
Dylan dand Picasso were always risking failure.
-CNN/Fortune, November 9, 1998
My model for business is the Beatles.
They were four guys twho kept each other's kind
of negative tendencies in check.
They balanced each other and the total was greater
than the sum of the parts. That's how I see business:
great things in business are never done by one person,
they're done by a team of people.
-60 Minutes, 2003
I would trade all my technology for an afternoon with Socrates.
-Newsweek, October 28, 2001
It seems Jobs like those who are not afraid of making mistakes
and keep on challenging.
Your time is limited, so don't waste it living someone else'slife.
Don't be trapped by dogma
-which is living with the results of other people's thinking.
Don't let the noise of others' opinions drown your own inner voice.
And most important, have the courage to follow your heart and intuition.
They somehow already know what you truly want to become.
Everything else is secondary.
-Commencement address, Standford University,June 12, 2005
If you use the phrases above as the catchcopy of TV commercials,
it would be coooooooooool!!!!
The heaviness of being successful was replaced by the lightness
of being a beginner again, less sure about everything.
It freed me to enter one of the most creative periods of my life.
[ An allusion to a popular saying by Zen master Shunryu Suzuki:
"In the beginner's mind there are many possibilities,
but in the expert's there are few."]
-Commencement address, Standford University, June 12, 2005
Though I'm a Japanese myself,
I've never heard the name of ShunryuSuzuki,
the Zen master Steve Jobs adores.
It's quite interesting that an American Steve Jobs
meets and cherishes Zen philosphy.